I have discussed in my social media series the basics of using social media for your messaging, the importance of communicating clearly, securing your social media with passwords and policies, and training your social media manager to know the industry. Now it’s time to get to the essential thing a...
Viral marketing is when someone creates a video or visual content that resonates with their target audience. That content is shared to the point that it spreads like fire across social media. Viral marketing campaigns sometimes even make the national news. A campaign that goes viral means a company’s engaged...
Whether you outsource your social media management or hire a dedicated employee to handle your business’s social media needs, certain practices need to be in place. The following is a list of recommended best practices that should form the basis of your organization’s social media management checklist: Make sure that...
Improve your SEO with these seven tips My good friend Veronica Esbona wrote this excellent article for Technology Insider Group's newsletter last week on search engine optimization. With her permission, I am sharing her article on my blog because these tips explain everything you need to know about SEO for your...
You’re probably aware that Facebook’s stock price took a beating this week. According to the pundits and financial geeks, FB is running out of potential new customers and has no upside growth potential. That all may be well and true, but for now, today, in the immediate future, don’t turn your...
I’ve long championed the actual day-to-day management of your social channels. By someone who understands the ins and outs of social and how to test and analyze the analytics behind the scene. Case in point, a recent monthly report I prepared for a client. This company has been a client of...
A lot of writing, research and education go into being a great social media manager. It is more than writing content, posting on social media and engaging with the audience. A great social media manager lives in a fluid situation, stays on top of trends and adapts to provide the...
Last week I discussed the basics of Search Engine Optimization (SEO). This week I am going to talk what you need to know about HTML code regarding SEO. Don’t be scared! You do not need to know how to code a website to make sure your SEO is on point....
Social Media is not only a fun tool to use personally and a great way to market your business to customers. It is also a cyber weapon of choice for hackers. Customers love social media because they feel like they have a relationship with the company they are purchasing from...
Communication in everyday business and life can make or break a relationship. Dialogue seems an easy enough skill to master, but universally most people struggle to communicate clearly. This struggle is even more apparent in the Custom Installer industry when trying to build a social media audience. The content needs to...
