social media management tips Archives - Designer Marketing Solutions

03AprApril 3, 2019

Tools for Social Media Management

I have discussed in my social media series the basics of using social media for your messaging, the importance of communicating clearly, securing your social media with passwords and policies, and training your social media manager to know the industry. Now it’s time to get to the essential thing a...

26MarMarch 26, 2019

By Stephanie Casimiro

Digital Word of Mouth

Social media has leveled the playing field for all businesses, large and small. Executed properly, any business can reach a large target audience with the help of great content. I want to focus primarily on the smaller type of businesses for this article. Think your typical CI dealer. A seven...

12FebFebruary 12, 2019

By Stephanie Casimiro

What NOT To Do Regarding Social Media Marketing

I do a lot of talking about how to market your brand correctly on social media. It is also imperative to know what NOT to do on regarding social media. Doing the wrong thing on social media can undo all the right things. Let me briefly explain what I’m getting...

07FebFebruary 7, 2019

By Stephanie Casimiro

How to Go Viral

Viral marketing is when someone creates a video or visual content that resonates with their target audience. That content is shared to the point that it spreads like fire across social media. Viral marketing campaigns sometimes even make the national news. A campaign that goes viral means a company’s engaged...

13NovNovember 13, 2018

By Stephanie Casimiro

Best Practices | Social Media Management

Whether you outsource your social media management or hire a dedicated employee to handle your business’s social media needs, certain practices need to be in place. The following is a list of recommended best practices that should form the basis of your organization’s social media management checklist: Make sure that...

06AugAugust 6, 2018

By Stephanie Casimiro

7 Steps to Improve Your SEO

Improve your SEO with these seven tips My good friend Veronica Esbona wrote this excellent article for Technology Insider Group's newsletter last week on search engine optimization. With her permission, I am sharing her article on my blog because these tips explain everything you need to know about SEO for your...

03AugAugust 3, 2018

By Stephanie Casimiro

Facebook Might be Down, But Not Out!

You’re probably aware that Facebook’s stock price took a beating this week. According to the pundits and financial geeks, FB is running out of potential new customers and has no upside growth potential. That all may be well and true, but for now, today, in the immediate future, don’t turn your...

24JulJuly 24, 2018

By Stephanie Casimiro

Why You Need A Social Media Manager

I’ve long championed the actual day-to-day management of your social channels. By someone who understands the ins and outs of social and how to test and analyze the analytics behind the scene. Case in point, a recent monthly report I prepared for a client. This company has been a client of...

29MayMay 29, 2018

By Stephanie Casimiro