Customer Relationship Management (CRM) is more than just a repository for client details and transaction records. When wielded correctly, it's a powerful tool for enhancing the customer experience and driving business growth. One of the most pivotal functionalities of CRM is audience segmentation, the practice of dividing your customer base...
Small businesses are the heartbeat of our communities, embodying entrepreneurs' dreams, passion, and hard work. As we embrace Small Business Appreciation Month, it's the perfect opportunity to acknowledge these enterprises' invaluable contributions to our local economies and the unique character they bring to our neighborhoods. Let’s delve into the importance...
In an age where digital connectivity reigns supreme, Facebook has established itself as a powerful platform for businesses to reach, engage, and converse with their audience. However, the true potential of Facebook marketing extends beyond just amassing many followers. It lies in understanding who these followers are, what they want,...
"Why marketing?" This is a question asked by business owners and managers who view marketing as a necessary evil, an expense that must incur to make sales. This question is simple: marketing is the key to sustainable, long-term business success. Businesses need to attract and retain customers to achieve success....
I have discussed in my social media series the basics of using social media for your messaging, the importance of communicating clearly, securing your social media with passwords and policies, and training your social media manager to know the industry. Now it’s time to get to the essential thing a...
Social media has leveled the playing field for all businesses, large and small. Executed properly, any business can reach a large target audience with the help of great content. I want to focus primarily on the smaller type of businesses for this article. Think your typical CI dealer. A seven...
I do a lot of talking about how to market your brand correctly on social media. It is also imperative to know what NOT to do on regarding social media. Doing the wrong thing on social media can undo all the right things. Let me briefly explain what I’m getting...
Viral marketing is when someone creates a video or visual content that resonates with their target audience. That content is shared to the point that it spreads like fire across social media. Viral marketing campaigns sometimes even make the national news. A campaign that goes viral means a company’s engaged...
Whether you outsource your social media management or hire a dedicated employee to handle your business’s social media needs, certain practices need to be in place. The following is a list of recommended best practices that should form the basis of your organization’s social media management checklist: Make sure that...
Improve your SEO with these seven tips My good friend Veronica Esbona wrote this excellent article for Technology Insider Group's newsletter last week on search engine optimization. With her permission, I am sharing her article on my blog because these tips explain everything you need to know about SEO for your...
