Tag - marketing agency

audience segmentation

The Crucial Role of Audience Segmentation in Your CRM Strategy

Customer Relationship Management (CRM) is more than just a repository for client details and transaction records. When wielded correctly, it's a powerful tool for enhancing the customer experience and driving business growth. One of the most pivotal functionalities of CRM is audience segmentation, the practice of dividing your customer base...

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Twitter Marketing Strategy

Twitter Marketing Strategy: Understanding When This Platform Isn’t the Right Fit for Your Business

Twitter (I refuse to call it X) is a social media powerhouse, home to real-time updates, trending hashtags, and engaged communities. For many businesses, Twitter provides a valuable channel to reach and interact with their audience. However, not all businesses are cut out for this fast-paced platform and need Twitter...

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Optimal posting times for social media platforms

Maximizing Your Social Media Impact: When Should You Post?

Knowing the optimal posting times for social media platforms is crucial to maximizing your reach and impact in the digital age. Social media platforms have become potent tools for businesses, influencers, and individuals, offering opportunities for engagement, communication, and brand development. To make the most of these platforms, it's essential...

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marketing strategy

The Importance of a Marketing Strategy

"Why marketing?" This is a question asked by business owners and managers who view marketing as a necessary evil, an expense that must incur to make sales. This question is simple: marketing is the key to sustainable, long-term business success. Businesses need to attract and retain customers to achieve success....

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viral marketing

How to Go Viral

Viral marketing is when someone creates a video or visual content that resonates with their target audience. That content is shared to the point that it spreads like fire across social media. Viral marketing campaigns sometimes even make the national news. A campaign that goes viral means a company’s engaged...

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