Tag - digital marketing

Search engine optimization

7 Steps to Improve Your SEO

Improve your SEO with these seven tips My good friend Veronica Esbona wrote this excellent article for Technology Insider Group's newsletter last week on search engine optimization. With her permission, I am sharing her article on my blog because these tips explain everything you need to know about SEO for your...

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Facebook

Facebook Might be Down, But Not Out!

You’re probably aware that Facebook’s stock price took a beating this week. According to the pundits and financial geeks, FB is running out of potential new customers and has no upside growth potential. That all may be well and true, but for now, today, in the immediate future, don’t turn your...

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Social Media Manager

Why You Need A Social Media Manager

I’ve long championed the actual day-to-day management of your social channels.  By someone who understands the ins and outs of social and how to test and analyze the analytics behind the scene. Case in point, a recent monthly report I prepared for a client. This company has been a client of...

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social media management

Change Change Change

A lot of writing, research and education go into being a great social media manager.  It is more than writing content, posting on social media and engaging with the audience. A great social media manager lives in a fluid situation, stays on top of trends and adapts to provide the...

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