Tag - digital marketing

engagement

The Perils of Ignoring Decreased Engagement and Follower Growth on Social Media

In the dynamic realm of social media, attentiveness to your audience's behavior is crucial. A decline in engagement or a slowdown in follower growth isn't just a minor hiccup; it's a red flag signaling the need for a strategic pivot in your social media marketing approach. Understanding the Warning Signs Decreased Engagement:...

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Twitter Marketing Strategy

Twitter Marketing Strategy: Understanding When This Platform Isn’t the Right Fit for Your Business

Twitter (I refuse to call it X) is a social media powerhouse, home to real-time updates, trending hashtags, and engaged communities. For many businesses, Twitter provides a valuable channel to reach and interact with their audience. However, not all businesses are cut out for this fast-paced platform and need Twitter...

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new social media platform Threads

Unraveling Threads: A Fresh Twist in the Social Media Tapestry

Social media is a dynamic landscape that constantly evolves, introducing innovative platforms and features that redefine our digital interactions. In this arena of ceaseless innovation, a new entrant is making waves - Threads. Threads, a promising new platform, represents a bold departure from traditional social media networks, encapsulating the shift towards...

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Facebook audience

How Understanding the Facebook Audience Can Benefit Your Brand

Facebook, the world's largest social media platform, has more than 2.8 billion monthly active users worldwide. The Facebook audience has evolved over the years to include people of various ages, genders, and interests. Understanding these demographics is essential for businesses and marketers to effectively target and engage with their audience. Why...

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marketing strategy

The Importance of a Marketing Strategy

"Why marketing?" This is a question asked by business owners and managers who view marketing as a necessary evil, an expense that must incur to make sales. This question is simple: marketing is the key to sustainable, long-term business success. Businesses need to attract and retain customers to achieve success....

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social media management tools

Tools for Social Media Management

I have discussed in my social media series the basics of using social media for your messaging, the importance of communicating clearly, securing your social media with passwords and policies, and training your social media manager to know the industry. Now it’s time to get to the essential thing a...

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Digital Word of Mouth

Social media has leveled the playing field for all businesses, large and small. Executed properly, any business can reach a large target audience with the help of great content. I want to focus primarily on the smaller type of businesses for this article. Think your typical CI dealer. A seven...

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