Twitter (I refuse to call it X) is a social media powerhouse, home to real-time updates, trending hashtags, and engaged communities. For many businesses, Twitter provides a valuable channel to reach and interact with their audience. However, not all businesses are cut out for this fast-paced platform and need Twitter...
Social media is a dynamic landscape that constantly evolves, introducing innovative platforms and features that redefine our digital interactions. In this arena of ceaseless innovation, a new entrant is making waves - Threads. Threads, a promising new platform, represents a bold departure from traditional social media networks, encapsulating the shift towards...
Facebook, the world's largest social media platform, has more than 2.8 billion monthly active users worldwide. The Facebook audience has evolved over the years to include people of various ages, genders, and interests. Understanding these demographics is essential for businesses and marketers to effectively target and engage with their audience. Why...
Social media has become an integral part of our lives, and it's also a powerful tool for businesses. It provides a platform to connect with customers, build relationships, and drive sales. Social media marketing is an essential aspect of any digital marketing strategy, and when combined with SEO best practices,...
"Why marketing?" This is a question asked by business owners and managers who view marketing as a necessary evil, an expense that must incur to make sales. This question is simple: marketing is the key to sustainable, long-term business success. Businesses need to attract and retain customers to achieve success....
I have discussed in my social media series the basics of using social media for your messaging, the importance of communicating clearly, securing your social media with passwords and policies, and training your social media manager to know the industry. Now it’s time to get to the essential thing a...
Social media has leveled the playing field for all businesses, large and small. Executed properly, any business can reach a large target audience with the help of great content. I want to focus primarily on the smaller type of businesses for this article. Think your typical CI dealer. A seven...
I do a lot of talking about how to market your brand correctly on social media. It is also imperative to know what NOT to do on regarding social media. Doing the wrong thing on social media can undo all the right things. Let me briefly explain what I’m getting...
Viral marketing is when someone creates a video or visual content that resonates with their target audience. That content is shared to the point that it spreads like fire across social media. Viral marketing campaigns sometimes even make the national news. A campaign that goes viral means a company’s engaged...
Whether you outsource your social media management or hire a dedicated employee to handle your business’s social media needs, certain practices need to be in place. The following is a list of recommended best practices that should form the basis of your organization’s social media management checklist: Make sure that...
