Last week I discussed how a deep understanding of your customer base determines what social media platforms you need to invest in. Last week I talked about Facebook & Instagram.
Let’s continue this week with Pinterest, Twitter & Google+
For female-focused companies, Pinterest is the way to go because of its significant reach among women; 42 percent of online women are Pinterest users. 34 percent of users are between the ages of 18 – 29, and 28 percent are between 30 – 49; which creates a broad demographic of women that can be reached on this platform.
If you are in the fashion, art, home decor, food, or any other business that creates beautiful images, Pinterest should be your go-to destination to drive targeted traffic to your site. Here is a list of the most popular categories purchased on Pinterest according to a Google search:
- Food & Drinks
- DIY & Crafts
- Home Décor
- Women’s Fashion
- Inspirational Quotes
- Health & Fitness
Pinterest is a growing source for businesses and brands who are increasing their presence across the social media landscape. If this network isn’t at the top of your company’s list of platforms to market on, the Pinterest demographics data could change your mind. The location demographics for this audience is growing to encompass urban, suburban, and rural areas across the United States.
Twitter is critical for social media engagement and customer service, and this platform is HUGE for the consumer technology industry, and more specifically, custom integration firms. In fact, Sprout Social Q2 2016 Index discovered 34.5 percent of consumers prefer to connect with customer service agents via social media. Twitter can be that source of contact, but it starts with understanding who your audience is. Younger generations tend to stick with Twitter with the gender demographic being even, according to Pew. Twitter is such a vast customer service platform that it is not going away anytime soon.
Google + or Google My Business
While this platform is not the giant in the social media arena like Facebook and Twitter, the platform still has value for businesses. There have been changes over the last few years giving the industry more choices in marketing their businesses on this platform; and it is especially true for smaller, local companies that need to connect with potential customers via local mobile search – like custom integrators. Having a Google My Business account is incredibly vital for getting found in local Google searches no matter the size of your company. Potential clients are using Google to find things, such as business hours, directions, client reviews and contact phone numbers.
Next week I will discuss YouTube, LinkedIn and the organic value of an informative blog.