Social Marketing Strategy
Social Media Management Tips
An issue came up this week while I was onboarding a new client. They spent thousands of dollars on a new website, have built up some impressive social media numbers and hired me to manage and enhance their messaging. I requested login information and to be set up with permissible…
Change Change Change
A lot of writing, research and education go into being a great social media manager. It is more than writing content, posting on social media and engaging with the audience. A great social media manager lives in a fluid situation, stays on top of trends and adapts to provide the…
SEO and Code Made Simple For Maximum Results
Last week I discussed the basics of Search Engine Optimization (SEO). This week I am going to talk what you need to know about HTML code regarding SEO. Don’t be scared! You do not need to know how to code a website to make sure your SEO is on point….
SEO – What is it, Exactly?
Web Designers and Social Media Managers talk a lot about Search Engine Optimization (SEO). And, they charge a fee to provide this service to their clients. But what exactly is SEO and why should you care? The goal of this blog, which is part one of a two-part series, is…
How to Secure Your Business Social Media Accounts
Social Media is not only a fun tool to use personally and a great way to market your business to customers. It is also a cyber weapon of choice for hackers. Customers love social media because they feel like they have a relationship with the company they are purchasing from…
How to Communicate Clearly with your Social Media Audience
Communication in everyday business and life can make or break a relationship. Dialogue seems an easy enough skill to master, but universally most people struggle to communicate clearly. This struggle is even more apparent in the Custom Installer industry when trying to build a social media audience. The content needs to…
Social Media Platforms and Your Business – Part III
This final installment on social media platforms will cover YouTube, LinkedIn, and the proverbial blog. (more…)
Social Media Platforms and Your Business – Part II
Let’s continue our discussion of social media platforms this week with Pinterest, Twitter, and Google+. (more…)
Social Media Platforms – One Size Does Not Fit All!
In this series, I will discuss the demographics of each social media platform so you can pick the right ones for your audience and business. (more…)