Social Media

audience engagement

The Importance of Audience Engagement

In the bustling digital marketplace, where every small business is vying for attention, how do you ensure your brand doesn't just blend into the background? The answer lies in two powerful words: Audience Engagement. As a seasoned blogger, I've seen firsthand the transformative impact of genuine interaction on social media....

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Optimal posting times for social media platforms

Maximizing Your Social Media Impact: When Should You Post?

Knowing the optimal posting times for social media platforms is crucial to maximizing your reach and impact in the digital age. Social media platforms have become potent tools for businesses, influencers, and individuals, offering opportunities for engagement, communication, and brand development. To make the most of these platforms, it's essential...

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Digital Word of Mouth

Social media has leveled the playing field for all businesses, large and small. Executed properly, any business can reach a large target audience with the help of great content. I want to focus primarily on the smaller type of businesses for this article. Think your typical CI dealer. A seven...

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Best Practices | Social Media Management

Whether you outsource your social media management or hire a dedicated employee to handle your business’s social media needs, certain practices need to be in place. The following is a list of recommended best practices that should form the basis of your organization’s social media management checklist: Make sure that...

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