Social Media Tips

Digital Word of Mouth

Social media has leveled the playing field for all businesses, large and small. Executed properly, any business can reach a large target audience with the help of great content. I want to focus primarily on the smaller type of businesses for this article. Think your typical CI dealer. A seven...

Read more...
viral marketing

How to Go Viral

Viral marketing is when someone creates a video or visual content that resonates with their target audience. That content is shared to the point that it spreads like fire across social media. Viral marketing campaigns sometimes even make the national news. A campaign that goes viral means a company’s engaged...

Read more...

Best Practices | Social Media Management

Whether you outsource your social media management or hire a dedicated employee to handle your business’s social media needs, certain practices need to be in place. The following is a list of recommended best practices that should form the basis of your organization’s social media management checklist: Make sure that...

Read more...
Social Media Manager

Why You Need A Social Media Manager

I’ve long championed the actual day-to-day management of your social channels.  By someone who understands the ins and outs of social and how to test and analyze the analytics behind the scene. Case in point, a recent monthly report I prepared for a client. This company has been a client of...

Read more...
social media

Social Media Management Tips

An issue came up this week while I was onboarding a new client. They spent thousands of dollars on a new website, have built up some impressive social media numbers and hired me to manage and enhance their messaging. I requested login information and to be set up with permissible...

Read more...
social media management

Change Change Change

A lot of writing, research and education go into being a great social media manager.  It is more than writing content, posting on social media and engaging with the audience. A great social media manager lives in a fluid situation, stays on top of trends and adapts to provide the...

Read more...