In an era where social media platforms are at the core of digital interaction, businesses of all shapes and sizes recognize the importance of a robust online presence. The question arises whether every business should invest in a social media manager. Let's explore the various facets of this question to...
Knowing the optimal posting times for social media platforms is crucial to maximizing your reach and impact in the digital age. Social media platforms have become potent tools for businesses, influencers, and individuals, offering opportunities for engagement, communication, and brand development. To make the most of these platforms, it's essential...
Small businesses are the heartbeat of our communities, embodying entrepreneurs' dreams, passion, and hard work. As we embrace Small Business Appreciation Month, it's the perfect opportunity to acknowledge these enterprises' invaluable contributions to our local economies and the unique character they bring to our neighborhoods. Let’s delve into the importance...
In an age where digital connectivity reigns supreme, Facebook has established itself as a powerful platform for businesses to reach, engage, and converse with their audience. However, the true potential of Facebook marketing extends beyond just amassing many followers. It lies in understanding who these followers are, what they want,...
Social media has become an integral part of our lives, and it's also a powerful tool for businesses. It provides a platform to connect with customers, build relationships, and drive sales. Social media marketing is an essential aspect of any digital marketing strategy, and when combined with SEO best practices,...
I have discussed in my social media series the basics of using social media for your messaging, the importance of communicating clearly, securing your social media with passwords and policies, and training your social media manager to know the industry. Now it’s time to get to the essential thing a...
Social media has leveled the playing field for all businesses, large and small. Executed properly, any business can reach a large target audience with the help of great content. I want to focus primarily on the smaller type of businesses for this article. Think your typical CI dealer. A seven...
I do a lot of talking about how to market your brand correctly on social media. It is also imperative to know what NOT to do on regarding social media. Doing the wrong thing on social media can undo all the right things. Let me briefly explain what I’m getting...
Viral marketing is when someone creates a video or visual content that resonates with their target audience. That content is shared to the point that it spreads like fire across social media. Viral marketing campaigns sometimes even make the national news. A campaign that goes viral means a company’s engaged...
Custom integrators need social media as part of their overall marketing plan. For social media to be implemented correctly, the right person needs to be hired if you plan to outsource the bulk of the day-to-day work. The most critical factor for integrators, etc. – your social media manager MUST...
