social media marketing

Optimal posting times for social media platforms

Maximizing Your Social Media Impact: When Should You Post?

Knowing the optimal posting times for social media platforms is crucial to maximizing your reach and impact in the digital age. Social media platforms have become potent tools for businesses, influencers, and individuals, offering opportunities for engagement, communication, and brand development. To make the most of these platforms, it's essential...

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small business appreciation month

Celebrating Small Business Appreciation Month: Empowering Local Entrepreneurs

Small businesses are the heartbeat of our communities, embodying entrepreneurs' dreams, passion, and hard work. As we embrace Small Business Appreciation Month, it's the perfect opportunity to acknowledge these enterprises' invaluable contributions to our local economies and the unique character they bring to our neighborhoods. Let’s delve into the importance...

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social media management tools

Tools for Social Media Management

I have discussed in my social media series the basics of using social media for your messaging, the importance of communicating clearly, securing your social media with passwords and policies, and training your social media manager to know the industry. Now it’s time to get to the essential thing a...

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Digital Word of Mouth

Social media has leveled the playing field for all businesses, large and small. Executed properly, any business can reach a large target audience with the help of great content. I want to focus primarily on the smaller type of businesses for this article. Think your typical CI dealer. A seven...

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viral marketing

How to Go Viral

Viral marketing is when someone creates a video or visual content that resonates with their target audience. That content is shared to the point that it spreads like fire across social media. Viral marketing campaigns sometimes even make the national news. A campaign that goes viral means a company’s engaged...

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