digital marketing

Optimal posting times for social media platforms

Maximizing Your Social Media Impact: When Should You Post?

Knowing the optimal posting times for social media platforms is crucial to maximizing your reach and impact in the digital age. Social media platforms have become potent tools for businesses, influencers, and individuals, offering opportunities for engagement, communication, and brand development. To make the most of these platforms, it's essential...

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marketing strategy

The Importance of a Marketing Strategy

"Why marketing?" This is a question asked by business owners and managers who view marketing as a necessary evil, an expense that must incur to make sales. This question is simple: marketing is the key to sustainable, long-term business success. Businesses need to attract and retain customers to achieve success....

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Digital Word of Mouth

Social media has leveled the playing field for all businesses, large and small. Executed properly, any business can reach a large target audience with the help of great content. I want to focus primarily on the smaller type of businesses for this article. Think your typical CI dealer. A seven...

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Best Practices | Social Media Management

Whether you outsource your social media management or hire a dedicated employee to handle your business’s social media needs, certain practices need to be in place. The following is a list of recommended best practices that should form the basis of your organization’s social media management checklist: Make sure that...

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Social Media Manager

Why You Need A Social Media Manager

I’ve long championed the actual day-to-day management of your social channels.  By someone who understands the ins and outs of social and how to test and analyze the analytics behind the scene. Case in point, a recent monthly report I prepared for a client. This company has been a client of...

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social media management

Change Change Change

A lot of writing, research and education go into being a great social media manager.  It is more than writing content, posting on social media and engaging with the audience. A great social media manager lives in a fluid situation, stays on top of trends and adapts to provide the...

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