Custom integrators need social media as part of their overall marketing plan. For social media to be implemented correctly, the right person needs to be hired if you plan to outsource the bulk of the day-to-day work. The most critical factor for integrators, etc. – your social media manager MUST...
Last week I discussed the basics of Search Engine Optimization (SEO). This week I am going to talk what you need to know about HTML code regarding SEO. Don’t be scared! You do not need to know how to code a website to make sure your SEO is on point....
Communication in everyday business and life can make or break a relationship. Dialogue seems an easy enough skill to master, but universally most people struggle to communicate clearly. This struggle is even more apparent in the Custom Installer industry when trying to build a social media audience. The content needs to...
