Social media has leveled the playing field for all businesses, large and small. Executed properly, any business can reach a large target audience with the help of great content. I want to focus primarily on the smaller type of businesses for this article. Think your typical CI dealer. A seven...
Improve your SEO with these seven tips My good friend Veronica Esbona wrote this excellent article for Technology Insider Group's newsletter last week on search engine optimization. With her permission, I am sharing her article on my blog because these tips explain everything you need to know about SEO for your...
I’ve long championed the actual day-to-day management of your social channels. By someone who understands the ins and outs of social and how to test and analyze the analytics behind the scene. Case in point, a recent monthly report I prepared for a client. This company has been a client of...
Last week I discussed the basics of Search Engine Optimization (SEO). This week I am going to talk what you need to know about HTML code regarding SEO. Don’t be scared! You do not need to know how to code a website to make sure your SEO is on point....
Communication in everyday business and life can make or break a relationship. Dialogue seems an easy enough skill to master, but universally most people struggle to communicate clearly. This struggle is even more apparent in the Custom Installer industry when trying to build a social media audience. The content needs to...
In this series, I will discuss the demographics of each social media platform so you can pick the right ones for your audience and business. (more…)
