Consumer Electronics Industry

Digital Word of Mouth

Social media has leveled the playing field for all businesses, large and small. Executed properly, any business can reach a large target audience with the help of great content. I want to focus primarily on the smaller type of businesses for this article. Think your typical CI dealer. A seven...

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Search engine optimization

7 Steps to Improve Your SEO

Improve your SEO with these seven tips My good friend Veronica Esbona wrote this excellent article for Technology Insider Group's newsletter last week on search engine optimization. With her permission, I am sharing her article on my blog because these tips explain everything you need to know about SEO for your...

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Social Media Manager

Why You Need A Social Media Manager

I’ve long championed the actual day-to-day management of your social channels.  By someone who understands the ins and outs of social and how to test and analyze the analytics behind the scene. Case in point, a recent monthly report I prepared for a client. This company has been a client of...

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