Social Marketing Strategy

I do a lot of talking about how to market your brand correctly on social media. It is also imperative to know what NOT to do on regarding social media. Doing the wrong thing on social media can undo all the right things. Let me briefly explain what I’m getting at when I talk about […]

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Viral marketing is when someone creates a video or visual content that resonates with their target audience. That content is shared to the point that it spreads like fire across social media. Viral marketing campaigns sometimes even make the national news. A campaign that goes viral means a company’s engaged and increases brand awareness. Viral […]

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Whether you outsource your social media management or hire a dedicated employee to handle your business’s social media needs, certain practices need to be in place. The following is a list of recommended best practices that should form the basis of your organization’s social media management checklist: Make sure that all roles are clearly assigned […]

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My good friend Veronica Esbona wrote this excellent article for Technology Insider Group’s newsletter last week on search engine optimization. With her permission, I am sharing her article on my blog because these tips explain everything you need to know about SEO for your business.  Veronica is the president of InGear, an integrated marketing communications agency […]

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You’re probably aware that Facebook’s stock price took a beating this week. According to the pundits and financial geeks, FB is running out of potential new customers and has no upside growth potential. That all may be well and true, but for now, today, in the immediate future, don’t turn your back on FB. Here’s […]

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I’ve long championed the actual day-to-day management of your social channels.  By someone who understands the ins and outs of social and how to test and analyze the analytics behind the scene. Case in point, a recent monthly report I prepared for a client. This company has been a client of mine for well over a […]

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An issue came up this week while I was onboarding a new client. They spent thousands of dollars on a new website, have built up some impressive social media numbers and hired me to manage and enhance their messaging. I requested login information and to be set up with permissible access and that’s when things […]

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A lot of writing, research and education go into being a great social media manager.  It is more than writing content, posting on social media and engaging with the audience. A great social media manager lives in a fluid situation, stays on top of trends and adapts to provide the best services to their client […]

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  Last week I discussed the basics of Search Engine Optimization (SEO). This week I am going to talk what you need to know about HTML code regarding SEO. Don’t be scared! You do not need to know how to code a website to make sure your SEO is on point. A basic understanding will […]

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