Social Marketing Strategy
The Importance of a Marketing Strategy
“Why marketing?” This is a question asked by business owners and managers who view marketing as a necessary evil, an expense that must incur to make sales. This question is simple: marketing is the key to sustainable, long-term business success. Businesses need to attract and retain customers to achieve success….
Tools for Social Media Management
I have discussed in my social media series the basics of using social media for your messaging, the importance of communicating clearly, securing your social media with passwords and policies, and training your social media manager to know the industry. Now it’s time to get to the essential thing a…
Digital Word of Mouth
Social media has leveled the playing field for all businesses, large and small. Executed properly, any business can reach a large target audience with the help of great content. I want to focus primarily on the smaller type of businesses for this article. Think your typical CI dealer. A seven…
What NOT To Do Regarding Social Media Marketing
I do a lot of talking about how to market your brand correctly on social media. It is also imperative to know what NOT to do on regarding social media. Doing the wrong thing on social media can undo all the right things. Let me briefly explain what I’m getting…
How to Go Viral
Viral marketing is when someone creates a video or visual content that resonates with their target audience. That content is shared to the point that it spreads like fire across social media. Viral marketing campaigns sometimes even make the national news. A campaign that goes viral means a company’s engaged…
Custom Integrators – Your Social Media Manager Should Know Your Industry
Custom integrators need social media as part of their overall marketing plan. For social media to be implemented correctly, the right person needs to be hired if you plan to outsource the bulk of the day-to-day work. The most critical factor for integrators, etc. – your social media manager MUST…
Best Practices | Social Media Management
Whether you outsource your social media management or hire a dedicated employee to handle your business’s social media needs, certain practices need to be in place. The following is a list of recommended best practices that should form the basis of your organization’s social media management checklist: Make sure that…
7 Steps to Improve Your SEO
Improve your SEO with these seven tips My good friend Veronica Esbona wrote this excellent article for Technology Insider Group’s newsletter last week on search engine optimization. With her permission, I am sharing her article on my blog because these tips explain everything you need to know about SEO for your…
Facebook Might be Down, But Not Out!
You’re probably aware that Facebook’s stock price took a beating this week. According to the pundits and financial geeks, FB is running out of potential new customers and has no upside growth potential. That all may be well and true, but for now, today, in the immediate future, don’t turn your…
Why You Need A Social Media Manager
I’ve long championed the actual day-to-day management of your social channels. By someone who understands the ins and outs of social and how to test and analyze the analytics behind the scene. Case in point, a recent monthly report I prepared for a client. This company has been a client of…