Clicks, Clients & Confidence: Marketing Advice for Small Biz & Consultants
Why Social Media is Important for Small Business (and What Separates Posting from Progress)
The time they spend on it is producing anything worth the effort. That is a fair thing to wonder about. An owner who writes a post between customer calls, uploads a photo of a finished job, and then goes for three weeks without posting again has no reliable way to know…
Vet Your Clients: Red Flags Every Marketing Consultant Should Know
Yes, I said it. You should be vetting your clients, because not every lead deserves your time. Marketing consulting isn’t just about strategy and execution. It’s also about discernment. Because here’s the truth: not everyone is ready, or willing, to be helped. And not everyone values your expertise. I have a master’s…
Social Media Presence for Small Businesses
In today’s competitive market, small businesses are constantly seeking innovative ways to gain exposure and strengthen their marketing strategies. One of the most effective tools at their disposal is social media. Although some business owners may remain hesitant, the numbers speak for themselves: consumers are on social media, making it…
Small Business Marketing Tip
In the bustling world of entrepreneurship, small businesses often need help to stand out and reach their target audience. While passion and determination are vital, they alone cannot guarantee success. That’s where a well-defined marketing strategy comes into play. Here’s why a marketing strategy is not just an option but…
Email Marketing in 2024: Harnessing the Power of Your List
In the fast-evolving digital world of 2024, email marketing remains a cornerstone for small businesses. Yet, many still struggle to use it effectively. It’s high time we change that narrative and transform your email list into a powerful tool for communication and customer nurturing. Email Marketing: Doing It Right vs. Doing…