Social Marketing Strategy

My good friend Veronica Esbona wrote this excellent article for Technology Insider Group’s newsletter last week on search engine optimization. With her permission, I am sharing her article on my blog because these tips explain everything you need to know about SEO for your business.  Veronica is the president of InGear, an integrated marketing communications agency […]

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You’re probably aware that Facebook’s stock price took a beating this week. According to the pundits and financial geeks, FB is running out of potential new customers and has no upside growth potential. That all may be well and true, but for now, today, in the immediate future, don’t turn your back on FB. Here’s […]

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I’ve long championed the actual day-to-day management of your social channels.  By someone who understands the ins and outs of social and how to test and analyze the analytics behind the scene. Case in point, a recent monthly report I prepared for a client. This company has been a client of mine for well over a […]

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An issue came up this week while I was onboarding a new client. They spent thousands of dollars on a new website, have built up some impressive social media numbers and hired me to manage and enhance their messaging. I requested login information and to be set up with permissible access and that’s when things […]

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A lot of writing, research and education go into being a great social media manager.  It is more than writing content, posting on social media and engaging with the audience. A great social media manager lives in a fluid situation, stays on top of trends and adapts to provide the best services to their client […]

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  Last week I discussed the basics of Search Engine Optimization (SEO). This week I am going to talk what you need to know about HTML code regarding SEO. Don’t be scared! You do not need to know how to code a website to make sure your SEO is on point. A basic understanding will […]

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Web Designers and Social Media Managers talk a lot about Search Engine Optimization (SEO). And, they charge a fee to provide this service to their clients. But what exactly is SEO and why should you care? The goal of this blog, which is part one of a two-part series, is to take the mystery out […]

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Social Media is not only a fun tool to use personally and a great way to market your business to customers. It is also a cyber weapon of choice for hackers. Customers love social media because they feel like they have a relationship with the company they are purchasing from and this builds trust. Hackers […]

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Communication in everyday business and life can make or break a relationship. Dialogue seems an easy enough skill to master, but universally most people struggle to communicate clearly. This struggle is even more apparent in the Custom Installer industry when trying to build a social media audience. The content needs to be clear, educational, and entertaining. […]

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